Real estate brokers should use marketing letters and emails to generate leads, build relationships, and close deals professionally. When it comes to marketing in real estate, there are many contact channels to choose from. However, it’s important to maintain a professional, relevant, and memorable image across all communications. That means being professionally different. You want…
Direct Mail marketing is still an excellent way to attract new clients and prospects in commercial real estate brokerage. It is a fact that today many regular business communications are via email; so you have to do something different that is to be opened and read. For that very reason, direct mail correspondence is still…
Your mailing list is a valuable business tool to be fully optimised and used in commercial brokerage. You can establish your personal ‘brand’ locally, build a level of respect in your market, and attract new business in the form of clients and property listings. (NB – you can get plenty of mailing list ideas in…
In commercial real estate brokerage, you should be sending out plenty of prospecting letters in a regular ongoing way if you are running a new business program. In saying that, every letter should be followed up with a direct telephone call to the person concerned. Without that telephone call activity, you will be losing out…
It is an established fact that direct mail marketing works effectively and consistently in commercial real estate brokerage. The local people want to know about any properties for sale or lease. Even with the advent and improvement of online marketing, websites, and blogs, the traditional direct mail piece sent through the mail will always attract…
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