We all know that the property market has changed in the last few months and will change a lot more in the coming months. Conditioning the client is not so much of an issue any more. The media is doing an excellent job of that. Let Automatic Conditioning Happen The media and market conditions are…
There is no point in chasing a listing unless you know clearly why the client should list their property with you. Have you got a specific answer? Can you show the client why you are the better agent solution for their property? Top agents have answers to these questions. Relationships are essential in securing a…
In Commercial Real Estate Brokerage, the listing pitch for sales and or leasing has to be special in so many ways. The conversion of the listing is just the start of the process of marketing and connecting with the target audience. Essentially, the client has to believe that they are working with a top agent…
When you list a commercial property, a sales checklist approach will help you identify the key issues impacting the property, the client, and the marketing process. In this article booklet, I have used a list of topics to comprehensively explore key factors of the property and the marketing program. Take the topics and then expand…
As you move around your property market each day and talk to many people, the opportunity will regularly arise where you can pitch and present your ideas related to sales and the marketing of the client’s property. It directly follows that you should have all your presentation tools and ideas readily available to use and…
When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in…
When taking on a listing within commercial real estate brokerage, be it for sale or lease, take the time to understand the full and complete facts about the property in today’s terms and also the historical facts about it. Ask plenty of questions of the client. Review all the strengths, weaknesses, and attributes about the…
In commercial real estate brokerage there are many ways to attract listings, and some of the methods are more successful than others. Essentially, you should design the listing system that works for you allowing for your strengths and weaknesses as an agent. (N.B. these ideas are also sent out to regularly to our friends…
Like it or not some commercial properties will not sell easily. You could say that ‘everything sells at a price’ and whilst that is a generally true statement, there are usually some common good reasons for a lack of property sale or a slow sale. What typically happens? All too often you see a client…
So you have been asked to list and sell or lease a commercial investment property. What are the ‘favorable’ physical conditions for that listing and the property market that will help you drive inquiry? You can use those ‘favorable’ physical conditions as part of your listing pitch and presentation. Strengths Analysis of the Property To…
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