Commercial Brokerage – How to Convert Plenty of Vendor Paid Marketing Monies

city buildings at sunrise

In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek.  Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower.  A poorly promoted property will stay…

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The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage

city high rise buildings

You are your ‘brand’ in commercial real estate brokerage.  Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for.  (NB – you can get plenty of marketing ideas for commercial real estate right here in…

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Commercial Real Estate Marketing – Tailor-made Marketing Solutions for Clients

city buildings at sunrise

In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you…

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How to Attract More Clients in Commercial Real Estate Brokerage

city view, listing skills.

Send the right message to the people in your contact list in commercial real estate.  Make the contact yourself.  So many brokers and agents use ‘other people’ and even call centres to canvass and contact the people in their database.  It is a bad move; it is disrespectful and shows the people in your database…

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How to Design Commercial Property Advertising Headlines and Layouts Quickly and Easily

city buildings at sunrise

When you have a commercial property to advertise for sale or lease, the marketing strategies both online and off-line will be needing some special attention and focus. There is a very strong argument that you shouldn’t repeat the same advertisement and format across all media outlets and channels. In saying that, more promotional effort should…

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Six Direct Marketing Solutions for Commercial Real Estate Brokers

city view at sunset

In commercial real estate brokerage, the direct marketing process really does work when you have the right listings and you work across specialized segments of the property market. You can find a lot of new clients, listings, and transactions through direct marketing.  Are you up to the challenge?  So here are some ideas to help…

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Essential Marketing Feedback to Make Your Services More Successful – Commercial Real Estate Brokerage

office building

Every property listing will have elements of marketing response that are worth sharing with the client as the property owner.  If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you…

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5 Ways to Develop Blanket Coverage Marketing in Commercial Real Estate

commercial real estate brokerage tip

In commercial real estate your property market will hopefully be all around you and your team.  You will be splitting that territory up into precincts and property types for the required focus.  In only that way can you correctly and completely cover the available listing stock. The agents that struggle in the industry are usually…

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Simple Formulas to Follow with Prospecting Letters in Commercial Real Estate Brokerage

real estate agents canvassing

In commercial real estate brokerage, you should be sending out plenty of prospecting letters in a regular ongoing way if you are running a new business program. In saying that, every letter should be followed up with a direct telephone call to the person concerned.   (N.B. these ideas are also sent out to regularly…

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Why You Need a Power Marketing Program in Commercial Real Estate Brokerage

city scene commercial real estate marketing

There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage.  The competition will ‘walk all over you’, then take your listings and your clients.  That doesn’t mean to say that the competition is anything special in most locations, it’s just that ‘on average’ the volume of…

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Marketing Initiatives and Ideas for Commercial Brokerage

city buildings at sunset

In commercial real estate brokerage, there is no point in being the same as every other broker or agent in your location when it comes to property marketing and promotion.  Ordinary properties do not create much inbound inquiry or interest.  When you have a good quality listing to work on, it demands the best of…

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Why Commercial Real Estate Signage is Big Part of a New Business Tool Kit

construction cranes in city

In commercial real estate brokerage today, the signboard coverage that you create for yourself on listings and with local properties will always assist in growth of market share.  The agents and brokers with the consequential and comprehensive branding coverage will always get more inquiry; that’s how things work.   It has been that way for years…

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Are You Living the Legend in Commercial Real Estate Brokerage

One of the big factors in the success of a top commercial real estate broker is that they are known by the property people in the local area; they have a brand that is hard to ignore and forget.  In saying that, the brand for the broker should be overwhelmingly positive and professional in every…

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How to Design Effective Marketing Campaigns in Commercial Investment Property

man reading newspaper

Taking an Investment Property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…

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Why Sales and Marketing Must Align in Commercial Real Estate Brokerage

city buildings on river

In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…

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How to Sweeten Your Professional Services Offering in Commercial Brokerage

two business men walking and talking

In commercial real estate brokerage your professional services should be attractive in all respects so that you can pull in the interest of local clients and prospects. Don’t be ‘ordinary’ in your services offering. You, as a broker or agent need to be competitive, relevant and real; and then also well aware of what the…

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How to Choose a Quality Marketing Agency in Commercial Real Estate Brokerage

Marketing in commercial real estate brokerage is quite a special process.  The larger brokerages usually appoint a specialist consultancy group to assist with marketing control, costing, and recoveries. Over the last 10 years the vast array of promotional initiatives available to us both online and offline is truly amazing.  Sometimes it is difficult to cover…

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Commercial Real Estate Brokerage – One on One Marketing Tips for a Non Stop Salesman

Let’s not complicate commercial real estate investment sales.  In the investment part of the property business, you simply have to know lots of investors in a deep and meaningful way.  You must know what they prefer from a property ownership perspective, and what they own now.  From that point on it is simply a matter…

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