Commercial Real Estate Brokerage – One on One Marketing Tips for a Non Stop Salesman

Let’s not complicate commercial real estate investment sales.  In the investment part of the property business, you simply have to know lots of investors in a deep and meaningful way.  You must know what they prefer from a property ownership perspective, and what they own now.  From that point on it is simply a matter…

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How to Execute Direct Marketing Plans in Commercial Real Estate Brokerage

city buildings at sunrise

It is a fact that direct marketing in commercial real estate brokerage works far more effectively than generic promotions.  That being said there are different ways to market and alternative strategies to cover.  Try these for starters: Business promotion for the business Personal agent or broker marketing in the local area Listing campaigns and promotions…

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Knowing the Important Facts of Selling and Marketing Commercial Today

As we all know the levels of competition in commercial real estate are relatively high in most towns or cities.  On that basis you have to stand out as the best person with property listings locally.  That can be a difficult target to fulfil especially if you have some ‘average’ properties in your sale and…

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Important Reflections on Social Media Use in Commercial Real Estate Brokerage

city high rise buildings

Social media has its place and its use in commercial real estate brokerage.  That being said, there are some things you should know about using the ‘social tools’ so that you can avoid some common mistakes and errors. All of the well-established common social media tools such as Facebook, and LinkedIn are built on internet…

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Timely Market Information in Commercial Real Estate Brokerage Lifts Inquiry and Listing Conversions

city view in the morning at sunrise

In any client conversation or sales pitch in commercial real estate brokerage it is essential that the information that you put forward is ‘real time relevant’.  Good information for the location will help the client accept that you are the agent of choice for the listing challenge or the active deal. Preparation is the key…

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5 of the Best Ways to Lift Your Marketing and Brand Exposure in Commercial Real Estate Brokerage

If you want to attract new business and listings in commercial real estate brokerage you must lift your brand and personal exposure to the property market.  You must stand out as the best agent for the job and the location.  There is no ‘soft approach’ to winning new business in our industry. In creating exposure…

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Social Media Solutions for Commercial Real Estate Brokerage

Social media alternatives are always available to brokers and agents.  The online marketing process and the client contact that you embark on can be enhanced by social media.  Over time you can build a large online marketing process that integrates well into your business activities. The secret to making the online social media strategy work…

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The Direct Advantages of Business to Business Marketing in Commercial Real Estate Brokerage

In commercial real estate brokerage, a large slice of our new business comes through involvement with local companies and knowing their property requirements.  The other segment of opportunity for us is that of local property investors.  It stands to reason that we should focus most of our prospecting activities substantially in both segments. Think about…

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The Ways Top Brokers in Commercial Real Estate become Great Marketers

Like it or not, the most important part of commercial real estate brokerage today is that of marketing.   Everything hinges on it and from it.  The sales, leasing, and property management processes all involve factors of marketing; nothing works without marketing. You can take that promotional concept into your real estate strategies and build a…

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How to be a Marketing Leader in Commercial Real Estate Brokerage

High quality marketing campaigns in commercial real estate produce better levels of inbound enquiry and on that basis can help you grow your listings, commissions, and client base.  If you look at the local media and also online you will see significant differences in the methods of marketing used with different properties. Think about these…

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Commercial Real Estate Agents – Making the Right Choices in Marketing Quality Listings

In commercial real estate brokerage today, there are plenty of people and other agents promoting listed property and they are doing so in many different ways. It can be hard to stand out as the agent of choice or the agent with the best listing in the property market today. On that basis you really…

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Best Email Marketing Strategies for Commercial Real Estate Brokers Today

Most agents and brokers understand that the email marketing process is important to ongoing client and prospect contact in real estate today.  That being said, most agents and brokers struggle with the process and really have no system to keep it moving ahead. So what is going wrong here?  Why are the agents struggling?  They…

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Commercial Real Estate Brokerage Email Marketing Strategies and Systems

It is a fact that the email marketing process works well for commercial real estate agents and brokers in generating leads and opportunities in the market.  It is part of a larger online marketing strategy.  In saying that email and online marketing methods needs to be well managed and interesting so they attract the attention…

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Why You Should Track Internet Activity on Commercial Real Estate Listings

The internet for commercial real estate agents is becoming a busier place in so many different ways.  To effectively work with exclusive listings we should now track online listing results for hits and enquiries in a constant and ongoing way. From the tracking process we can then know what is working and what is not…

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Attract More Property Enquiries – Freshen Up Your Listings Frequently

city scene of buildings at sunset

In commercial real estate sales or investment sales, make sure that you are freshening up the listing stock frequently.  There are so many other listings on the market at the same time that you simply cannot let any exclusively listed property just ‘sit around’ without a refresh on advertising and marketing content. So what do…

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How to Make a Promotional Difference in Marketing Industrial Property Today

When your client wants to sell or lease their industrial property, the marketing funds they give you will make a lot of difference in attracting enquiries, inspections, and the price or rental outcome.  It directly follows that all top agents convert more marketing funds as part of their sales pitch for the listing. The marketing…

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Mass Marketing Alternatives for Commercial Real Estate Brokers Today

When you work as a commercial real estate agent, the mass marketing approach will help you with spreading the message about the property listing, and also your professional skills.  That being said, it is still necessary to attract and create ‘face to face’ meetings with the right property decision makers from the local area. So…

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Using an Advertising Agency in Commercial Real Estate Brokerage

It is a wise strategy to choose an advertising person or agency to help and work with your real estate business and with its listings.  They can help you with advertising copy and layout, access to quality media outlets, and advertising cost savings.  They can also help you with the larger specialised property campaigns. It…

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