In commercial real estate agency you will have the constant need to generate leads and new business. The big question arises for many agents as to just how that is to be done. You have a few alternatives such as: Direct mail Cold calls Warm calls Flyers Brochures Emails Newsletters Database contact, etc. You may…
In commercial real estate agency, you will find that many commercial property agents develop a degree of call reluctance and avoid the prospecting process accordingly. Over time this one single fact will have a major negative impact on their market share with new listings. The way to beat call reluctance is to start the process…
In commercial real estate agency you will have investment clients that are purchasing and leasing properties for various reasons. When they approach you as the agent to find a tenant, there are some issues to consider and balance as part of that process. The basic rule to consider is that a tenant should be chosen…
In commercial real estate agency today we have many technology tools and systems that make our job as agent or broker very easy. That being said, we need to use those tools to the fullest of their advantage. The main reason prospects and clients will do business with us is because they respect us and…
In commercial real estate agency, it is common to be presenting services and strategies to clients and prospects on a daily basis. If you are doing enough prospecting and cold calling, you should be presenting and pitching your services of least once per day. This then says that your skills in presenting should be of…
At every opportunity you should be building your market share in commercial real estate agency. This requires continual and ongoing personal effort. Prospecting, cold calling, and client contact will all be part of that process. The agents that overlook the basic fundamentals of prospecting have fewer listings and smaller commissions. Over time that can frustrate…
In commercial real estate it is essential that your market share as an agent be growing and strengthening at every opportunity. There are different ways to do that. Perhaps the easiest way is for you to regard yourself as and ‘advisor’ and property specialist. You can then ‘sell’ yourself and your experience in a particular…
In commercial real estate agency today the competition for the same listing is generally significant and challenging. Many agents will be trying to influence the client to select them as the ‘agent of choice’ to take on the listing. In just a few short minutes of agent interview the client will make a choice on…
In commercial and retail property leasing, a tenant retention plan is well worth the time and effort required to establish it. A good retention plan will help you with income stability, tenancy choice, and tenancy placement. Ultimately that’s means better property performance. (NB – you can get plenty of tenant mix tips in Snapshot right…
In commercial and retail property sales today the advertising process has to be well considered given that the competition properties in the local area are likely to be many, and they will be overlapping your marketing efforts. Every marketing campaign should be well crafted to attract the right target audience and readership. So let’s say…
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