We all know that the property market has changed in the last few months and will change a lot more in the coming months. Conditioning the client is not so much of an issue any more. The media is doing an excellent job of that. Let Automatic Conditioning Happen The media and market conditions are…
When you want to win a particular listing in commercial real estate, there are certain ways to go about building a marketing message for the property and the client’s situation. Nothing should be ‘standard’ when it comes to engaging with the client and making clear recommendations about their property, the promotion, target audience, and the…
This commercial real estate podcast is all about persuasive property presentation strategies and solutions. You can learn how to engage with your client at deeper levels and convert quality listings more frequently. So, what can you do with this? You can understand the importance of being relevant and direct with your clients as part of…
Corporate clients need plenty of property guidance in the running of their businesses. That is an opportunity for you as a broker or agent. Choose your corporate clients with a bias towards quality, size, and stability. Part of your prospecting model should include that focus. Why is this? It is a changing world where today…
When you have something to sell or lease in commercial or retail real estate, the listing process and the ways in which you present your ideas to clients and prospects should be carefully planned and considered. You will only have a short time with the client to ask questions and give your ideas. It stands to…
In Commercial Real Estate Brokerage, the listing pitch for sales and or leasing has to be special in so many ways. The conversion of the listing is just the start of the process of marketing and connecting with the target audience. Essentially, the client has to believe that they are working with a top agent…
When property owners and business owners move on a property matter, they are frequently dealing with a few pressures and decisions at a personal level. They need help. We are the right people to provide that ‘pressure relief’. At the top of the ‘pressure’ list will always be price and promotion, so our job as…
In commercial real estate brokerage sales, your voice is important as a business tool. You have important things to say. What you say and how you say it will help you convert client interest and move conversations towards a successful result. Your voice helps you display confidence as part of any property presentation; that will…
In commercial real estate brokerage, you should have a refined and practiced sales presentation technique that allows you to show your true professionalism and relevant ideas to the clients and the prospects that you engage with. Your sales presentation should be improved over time; practice will help you fast track the process. So, what is…
In commercial property management, you should develop your professional presentation package to help you win new business with clients and prospect. That package is to be relevant to your specialised services, and your capabilities. It should be remembered that property management and the processes behind it are very different from that of sales and leasing;…
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