In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus. The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…
In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation. The well crafted and relevant letters that you regularly send to the people in your client and prospect list will help you improve your real estate profile and potentially your new…
Commercial Investment property sales can be a very lucrative part of the real estate industry. That being said, as an agent or a broker you do need a high degree of resilience and focus to generate the required listings, client base, and deal conversions. In most markets and cities, there are plenty of other agents…
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