Direct Mail marketing is still an excellent way to attract new clients and prospects in commercial real estate brokerage. It is a fact that today many regular business communications are via email; so you have to do something different that is to be opened and read. For that very reason, direct mail correspondence is still…
In commercial real estate brokerage, you should be sending out plenty of prospecting letters in a regular ongoing way if you are running a new business program. In saying that, every letter should be followed up with a direct telephone call to the person concerned. Without that telephone call activity, you will be losing out…
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