Simple and Direct Ways of Prospecting New Clients

city buildings on river

In commercial real estate today, agents and brokers should be focusing on database growth and fresh new client connection.   The property market is always under change and that is to our advantage.  In saying that, the change has to be tapped into and that is where a good business plan and client contact strategy…

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Time Management and Focus Rules in Commercial Real Estate Brokerage

city buildings on river

Don’t complicate your real estate day.  Plan it and control it; you are the person in charge.  The degree to which you control the business day will largely impact your results.  Given that you work on some form of commission and or a reward based remuneration, your working hours each day and how you spend…

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The Key Facts About Marketing In Commercial Real Estate Brokerage

city buildings on river

The marketing process in commercial real estate today is critical in so many different ways. Treat the topic with care, specialization, and professionalism.  Your career success evolves around marketing and the many variations of that.   So why worry so much about promotion and marketing?  You can and should be promoting yourself and your exclusive…

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Workplace Feedback Tips and Techniques in Commercial Real Estate Brokerage

city buildings on river

In commercial real estate brokerage, you can get feedback from a number of directions.  Importantly that feedback you seek should be from the people and the channels that matter.  That feedback is from the experienced people that are already ‘market achievers’.  Don’t look to inexperienced sales managers or your brokerage peers for that feedback.  (NB…

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Effective Strategies for Developing Sales Letters in Commercial Real Estate Brokerage

city buildings at sunrise

The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years.  In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally.  (NB – you can get our…

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Six Direct Marketing Solutions for Commercial Real Estate Brokers

city view at sunset

In commercial real estate brokerage, the direct marketing process really does work when you have the right listings and you work across specialized segments of the property market. You can find a lot of new clients, listings, and transactions through direct marketing.  Are you up to the challenge?  So here are some ideas to help…

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The 5 Essential Fundamentals of Commercial Real Estate Marketing

marketing quote on city scene

When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in…

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5 Ways to Develop Blanket Coverage Marketing in Commercial Real Estate

commercial real estate brokerage tip

In commercial real estate your property market will hopefully be all around you and your team.  You will be splitting that territory up into precincts and property types for the required focus.  In only that way can you correctly and completely cover the available listing stock. The agents that struggle in the industry are usually…

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How You Can be Tapping the Opportunity in Commercial Property Advertising

In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows you to understand the promotional messages used by other brokers and agents, and assess the results with competing listings. In doing this, you will soon see how successful…

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Why You Need a Power Marketing Program in Commercial Real Estate Brokerage

city scene commercial real estate marketing

There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage.  The competition will ‘walk all over you’, then take your listings and your clients.  That doesn’t mean to say that the competition is anything special in most locations, it’s just that ‘on average’ the volume of…

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Marketing Initiatives and Ideas for Commercial Brokerage

In commercial real estate brokerage, there is no point in being the same as every other broker or agent in your location when it comes to property marketing and promotion.  Ordinary properties do not create much inbound inquiry or interest.  When you have a good quality listing to work on, it demands the best of…

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Prospecting Activities for Better Sales in Commercial Property

The prospecting activities of the rich and famous and there for us all to see and use.  In commercial real estate brokerage, you simply must have a prospecting system that you can refine and improve over time. You need to start somewhere when it comes to connecting with clients and converting good quality listings to…

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Commercial Real Estate Brokers – Why you must own the commercial real estate product and strategy

business woman sitting at desk

As you progress through your career in commercial real estate brokerage, the listings that you create exclusively will always generate far more enquiry and better levels of business over time. The simple concept here is that you must have control of the listing product and the client; you must ‘own the listing product’ professionally. (N.B.…

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How to Go Above and Beyond Your Competitors in Commercial Property

business man and woman in blur

Real estate and property brokerage today is competitive, and commercial property is no different.  The levels of brokerage competition around in any town or city will push you to the limits, especially when you are pitching for a listing or a client.  Sometimes there is a temptation to offer discounts or incentives to clients to…

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Are You Living the Legend in Commercial Real Estate Brokerage

One of the big factors in the success of a top commercial real estate broker is that they are known by the property people in the local area; they have a brand that is hard to ignore and forget.  In saying that, the brand for the broker should be overwhelmingly positive and professional in every…

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