5 Ways to Develop Blanket Coverage Marketing in Commercial Real Estate

5 Ways to Develop Blanket Coverage Marketing in Commercial Real Estate

In commercial real estate your property market will hopefully be all around you and your team.  You will be splitting that territory up into precincts and property types for the required focus.  In only that way can you correctly and completely cover the available listing stock. The agents that struggle in the industry are usually…

How You Can be Tapping the Opportunity in Commercial Property Advertising
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How You Can be Tapping the Opportunity in Commercial Property Advertising

In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows you to understand the promotional messages used by other brokers and agents, and assess the results with competing listings. In doing this, you will soon see how successful…

Why You Need a Power Marketing Program in Commercial Real Estate Brokerage

Why You Need a Power Marketing Program in Commercial Real Estate Brokerage

There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage.  The competition will ‘walk all over you’, then take your listings and your clients.  That doesn’t mean to say that the competition is anything special in most locations, it’s just that ‘on average’ the volume of…

Commercial Real Estate Brokers – Why you must own the commercial real estate product and strategy

Commercial Real Estate Brokers – Why you must own the commercial real estate product and strategy

As you progress through your career in commercial real estate brokerage, the listings that you create exclusively will always generate far more enquiry and better levels of business over time. The simple concept here is that you must have control of the listing product and the client; you must ‘own the listing product’ professionally. (N.B….

How to Go Above and Beyond Your Competitors in Commercial Property

How to Go Above and Beyond Your Competitors in Commercial Property

Real estate and property brokerage today is competitive, and commercial property is no different.  The levels of brokerage competition around in any town or city will push you to the limits, especially when you are pitching for a listing or a client.  Sometimes there is a temptation to offer discounts or incentives to clients to…

Why Sales and Marketing Must Align in Commercial Real Estate Brokerage

Why Sales and Marketing Must Align in Commercial Real Estate Brokerage

In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…

Commercial Property Investment Sales Chart – Making Things Happen in Brokerage

Commercial Property Investment Sales Chart – Making Things Happen in Brokerage

As a real estate broker or agent, when you take a good quality commercial property to the market for sale, there are a few critical things to cover off on.  You want to use the strengths of the property listing to pull in the inquiry and then help you convert property inspections from qualified people….