Everyone in commercial real estate brokerage will have a listings slump at some stage of their career. There are reasons for that downturn; some of those reasons are controllable, whilst others not so. Let’s look at some ways to resolve the ‘slump’ problem at an agent or broker level. So let’s look at the ‘why’ question…
Your real estate brand is worth something when it comes to new business in commercial real estate. Over time, your real estate brand should be built up in your work area, and consolidated by direct marketing. It’s a personal thing and every agent should be doing exactly that. It should be said that commercial real…
In commercial real estate sales or investment sales, make sure that you are freshening up the listing stock frequently. There are so many other listings on the market at the same time that you simply cannot let any exclusively listed property just ‘sit around’ without a refresh on advertising and marketing content. So what do…
It is easy in commercial real estate to get confused when it comes to what you should do next as a broker or as an agent. Every day there will be plenty of things to do. Everyone wants new business and listings; however the leads and the opportunities only come in reasonable volume when you…
In commercial real estate brokerage, the postcard marketing approach does have a place in a personal marketing program. Every agent or broker should be using the strategy. So to be clear on this, the ‘postcard process’ is all about sending ‘DL’ size marketing cards that have been specially printed for your area and speciality. They…
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