Power Marketing Tips in Commercial Real Estate Leasing

city buildings on harbour

In commercial real estate leasing, you need to know plenty of people, and as part of that, all the landlords and the tenants in your territory. Secure a database software solution to track the interactions and the connections that you are making in a regular and ongoing way.  Your list will be invaluable as the…

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Best Practice Tips for Online Marketing in Commercial Real Estate Brokerage

city on river

The online part of our commercial real estate market place is quite special and evolving. There are many new and different tools that we can use to communicate listings and property opportunities. (NB – you can get our marketing tips in our brokerage course Snapshot right here)   Don’t let the online part of our…

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Easy Ways for Writing Advertising Copy in Commercial Real Estate Brokerage

city buildings at sunrise

Writing a property advertisement should be easy if you follow the rules.   A good advert will attract more people and better inquiry; that’s the goal.  Unfortunately, many brokers and agents ‘churn out’ the same old basic adverts and words for just about everything they promote and put the market.  Nothing is then special from a…

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How to Design Effective Marketing Campaigns in Commercial Investment Property

man reading newspaper

Taking an Investment Property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…

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How to Sweeten Your Professional Services Offering in Commercial Brokerage

two business men walking and talking

In commercial real estate brokerage your professional services should be attractive in all respects so that you can pull in the interest of local clients and prospects. Don’t be ‘ordinary’ in your services offering. You, as a broker or agent need to be competitive, relevant and real; and then also well aware of what the…

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Commercial Real Estate Brokerage – Why You Should Never Blend In

man walking in corridor

In commercial real estate brokerage there is no point in ‘blending in’ to the property market and the industry.  Ordinary agents with little profile always struggle to be seen and or remembered; that has a direct impact on listing and commission conversions. It’s a busy industry.  The prolific real estate competition in most towns or…

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Signboard Presence Attracts Commercial Real Estate Listings

Business sentiment in most city locations has changed a lot in the last 12 months.  That has seen a lift in enquiry for premises both in leasing and in sales.  So there are some commercial real estate opportunities from the local area that can be tapped into here. The traditional real estate signboard on a…

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3 Effective and Direct Presentation Strategies to Convert More Listings in Commercial Real Estate

When it comes to building your property market momentum in commercial real estate brokerage, a good degree of branding and personal prospecting will be required.  To gain any reasonable levels of momentum and conversion as an agent or a broker, people need to remember you. Why do they need you? Understand that the local clients,…

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Commercial Real Estate Snapshot Podcast 222

Here is another commercial real estate training podcast for all my friends around the world.  In today’s podcast I will be focusing on Sales related topics. As we are about to start a new financial year, its good to have a look at issues of sales listings, inspections and negotiations.  The topics for today are…

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Commercial Real Estate Brokerage Marketing – How to Create an Informative Commercial Property News Service and Why Do It

In commercial real estate brokerage, a property news service is very effective in updating local business owners and property investors about recent sales, leases, and new local developments.  On that basis the news service can be part of your client contact model and prospecting plan. A few simple marketing rules If this strategy is for…

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Commercial Real Estate Brokers – Why You Should Invest Your Time with Accuracy and Precision

In commercial real estate brokerage your time is the most valuable resource that you have.  How you use your time will impact client connections and new business opportunities.  Unfortunately, it is far too easy to get diverted and distracted from the things that matter each day in commercial real estate brokerage. If you are struggling…

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Commercial Real Estate Brokerage – How to Achieve Effective Direct Mail Strategies

In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads.  Certainly emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly.  If you want your marketing message to be considered,…

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Commercial Real Estate Brokerage – The Prospecting Mandate

In commercial real estate brokerage it is obligatory that every agent and every broker prospect for new business for a certain amount of time every day.  It is something that cannot be delegated or overlooked.  It is mandatory for each individual and it is quite specific as a process. Keep Prospecting Things Simple So what…

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Commercial Real Estate Brokerage – Ask the Client for Your Marketing Proposal to be Returned

When you find that you have lost a new business proposal in commercial real estate brokerage, ask the client for the proposal to be returned back to you.   Try not to leave it in the possession of the prospective client so it can be shared around at a later time, and perhaps even be shown…

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Specific Prospecting Lessons for Commercial Real Estate Brokers and Agents

If you want to attract some real property enquiry and new business opportunities in commercial real estate brokerage then your prospecting model is very important.  The things that you do every day will put you closer to or further away from your listing and commission targets. Your new business system Here are some specific prospecting…

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