In commercial real estate agency you can learn a lot from your marketplace through the establishment of a client focus group. You can interact with that focus group specifically to learn their priorities and perceptions when it comes to sales, leasing, and property management activity. Every town and city will have special and unique factors…
In most towns or cities there are plenty of agents that claim to be ‘experts in commercial real estate’. The claim is however in many cases far from the truth. Some brokers and agents have very little understanding about the complexities of the property market segment, particularly with: Lease documentation and rent strategies Sales and…
Some if not most commercial real estate adverts are very dull and boring. They could have been written by a ‘robot’. This comes about because some real estate agents are not good with words or simply not committed to the marketing process. Generic advertising wastes a lot of time and effort. Enquiry rates from such…
When you have a look around the property market you will likely see lots of competitor agents all claiming to be ‘good’ at what they do. It’s no wonder the clients get confused and invite several agents or brokers to pitch on a listing. All of a sudden, the client makes a listing decision based…
In commercial real estate brokerage, the sales letter process can help you build market share if you develop the correct system of action and process. That will normally be a system of sending sales letters to a particular area, and those qualified people that you know will one day need the services of a top…
When it comes to listing and selling a commercial or retail investment property, a number of things should be investigated that could have an impact on the promotional campaign and outcome. It may be the right or wrong time to sell and on that basis all things should be looked at in balance and any…
In commercial real estate brokerage it is wise to change your sales efforts and strategies a number of times for a promotional campaign for a property. Essentially and in doing that, you can capture more enquiries and leverage further inspections with key people. A quality listing should not be marketed in a standard single way;…
There are many marketing standards and systems to consider in commercial real estate brokerage. Importantly, they should all be well planned to match the local market conditions and the required branding of the office. Consistent branding and market penetration will help consolidate commission and listing opportunities for the brokerage. The same can be said for…
Taking a commercial or retail property to the market is a very specific process. Any quality listing will require a comprehensive marketing campaign that is well prepared for public release across all the media outlets that are to be used. Care and planning is required on the part of the real estate agent or broker….
In commercial real estate the process of personal marketing is very important to your ability to build market share and commissions. In saying that you can do it in two ways; you can ‘push or pull’ as part of building your personal brand into your market. That choice will impact how people come towards you…
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