How to Use Your Voice in a Sales Presentation – Commercial Real Estate Brokerage

city view, listing skills.

In commercial real estate brokerage sales, your voice is important as a business tool.  You have important things to say.  What you say and how you say it will help you convert client interest and move conversations towards a successful result.   Your voice helps you display confidence as part of any property presentation; that will…

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Commercial Real Estate Sales – Secrets to Listing Success

city view, listing skills.

Every agent is looking to win and convert more new listings.  The essence of the process is to win better quality listings on an exclusive basis; the general or ‘open’ type listings in any town or city are commonly a waste of time, and they usually only convert through a good degree of ‘luck’.  It…

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How to Make the Best Commercial Real Estate Listing Presentation

city view, listing skills.

Your commercial real estate listing presentation should be refined and improved over time. Given that many listing opportunities are highly competitive, your listing pitch and presentation needs to be of the highest quality and of the greatest relevance. Most clients and prospects today will do their research as part of inviting you to a listing…

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A High Quality Commercial Property Presentation is Easier Than You Think

commercial buildings in sunset

When you meet with a client or a prospect in commercial real estate brokerage, you are very likely to have only a short period of time where you can present your ideas and strategies about their property or property challenge.  N.B. – You can get our free online Brokerage eCourse here. Engaging the client in…

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Commercial Real Estate Brokers – Should You Bother Working Old and Expired Listings

Some commercial real estate listings come and go from the market without much by way of results.  All types of issues could be behind a property not selling or leasing.  Look for the reasons that could stifle future enquiry and momentum. Some of the common problems to watch for are: Poor marketing Over pricing Lack…

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Commercial Real Estate Brokerage – Ask the Client for Your Marketing Proposal to be Returned

When you find that you have lost a new business proposal in commercial real estate brokerage, ask the client for the proposal to be returned back to you.   Try not to leave it in the possession of the prospective client so it can be shared around at a later time, and perhaps even be shown…

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Podcast 170 – Commercial Real Estate Agent Training

In todays podcast we have 5 topics. 1. What you should know about Commercial Real Estate leasing, 2. How to Improve your Presentation and Sales Pitch for a listing, 3. Getting More Internet Listing Engagement, 4. How to create a Healthy Sales Team in Your Brokerage, 5. How to Handle Tough Tenants today. These are…

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Commercial Real Estate Brokers – Use Educational Selling to Win More Listings Today

In commercial real estate brokerage it is easy for a client to get confused with the options and the alternatives offered by all brokers and agents pitching for the same listing.  The way to help you beat this is to adopt an ‘educational’ selling approach. So what do I mean here?  You can help the…

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Commercial Real Estate Brokers – The 4 Biggest Barriers to Getting the Commissions You Are Worth

In commercial real estate brokerage today, many pressures exist when it comes to achieving the commissions and listings that you require as an agent.  Market competition has something to do with it although there are some other things to consider. Exactly what are you worth as an agent in today’s market?  It’s an interesting question. …

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Learn from Lost Listings and Presentations in Commercial Real Estate

Like it or not in commercial real estate brokerage, you will not win all the properties that you pitch for or present on.  Over time your conversions for new business should improve but you will still not convert everything to a listing or a finalised transaction. There are reasons why listings and deals go to…

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Present and Pitch from Your Strengths as a Commercial Broker

In commercial real estate brokerage, you should sell and pitch your listing services from your strengths in the market.  You cannot be generic when it comes to providing a commercial real estate services today. Here are some specific strategies to help you identify and grow your strengths as a broker or an agent.  You can…

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Identifying Client Needs in Commercial Real Estate

Today we find many situations and variables when working with commercial real estate clients.  From the outset of any contact it is essential that we understand their focus and challenges.  To do that with efficiency it is essential that to know about the market, the competition, and the business community requirements.  Top agents do that…

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Sales Pitch Outline for Commercial Real Estate Brokers

In commercial real estate brokerage you will be pitching your services in many different ways and for different reasons.  The important thing is that you win your fair share (or better) of the presentations that you make. The competition for quality listings is generally high most of the time unless you have the ‘inside running’…

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Plant Some Questions You Want the Competition to Address

When it comes to positioning yourself as a successful commercial real estate agent in a sales presentation or pitch, plant some questions in the clients mind that you would like your competitors to address.  Good questions can shift the momentum and focus of any presentation in your favour. Questions and ideas in this way help…

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Using Stories to Strengthen Your Commercial Real Estate Sales Pitch

When it comes to working with clients and prospects, the stories that you tell will help you significantly when it comes to winning the business and converting the client.  It is a known fact that a client will listen more intensely to you when it comes to a story of relevance.  They will also remember…

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Ways to Present and Pitch to Sellers of Commercial Property

When it comes to pitching and presenting your commercial real estate services to the Sellers of commercial property, you will be pitching against other competing agents with an array of strategies and recommendations.  For this very reason, your presentation and proposal needs to stand out as relevant to the property owner given the current market…

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Commercial Real Estate Agent Listing Conversion Rules

In commercial real estate agency, the listings that you have for sale are the lifeblood of your future income opportunities.  This then says that you must have a good supply of listings and you must know what you are doing with them.  The generic approach does not work.  Get specific in your listing marketing processes.…

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Educate Your Commercial Real Estate Clients for Better Listings

In commercial real estate agency you really do need to educate your clients so that they understand the trends and pressures of the property market that you are seeing locally relevant to their property type and location. In any sales pitch or presentation the ‘education’ process should be integrated into what you are saying about…

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