In commercial real estate brokerage today, it is essential that you have a plan relating to your sales territory and prospecting activities. Every day the plan can be ‘actioned’ and improved. Over time that will give you growth of market share. If you work a very large territory or diverse town or city, the market…
It is a fact that sending letters directly to clients and prospects in commercial real estate really works. This is more so the case today, as emails are used typically and frequently in real estate marketing. It is very easy for a person to delete and forget an email. It is easy for a letter…
In commercial real estate brokerage, the cold calling process is essential to help you build market share. In every location, town or city, there will be plenty of people to talk to over the telephone. This prospecting process is not a replacement for personal contact and face-to-face meetings, it is however a good way of…
The prospecting process in commercial real estate is a critical part of personal business growth. Every broker or agent should have a solid and reliable prospecting system to take them forward each day with new leads and client opportunities. Whilst this sounds logical, it is a fact that many if not most brokers and agents…
In commercial real estate brokerage today, there are many types of clients and properties to work with. That being said, it is best to be selective when it comes to clients and property types. The local property market will be changing throughout the year as will the enquiry rate between tenants and buyers. Most agents…
In commercial real estate brokerage today you need a ‘list’ to be successful. In that ‘list’ there will be sellers, landlords, buyers, and tenants. It directly follows that the list should be up to date and totally accurate. Recently I met with a new agent of a larger brokerage to coach him on the skills…
In commercial real estate brokerage, there are no limits to lead generation. In any market and at any time there are plenty of people to service in some way or other. Sales, leasing and property management situations all produce ‘leads’ for new business. To find and convert more leads, take a look at your personal…
When it comes to working with property clients today, you do need to understand their needs and directions when it comes to sales, leasing, and property performance. Those needs are likely to change throughout the year as the pressures of the economy and regional property activity shift and vary. In any period of 12 months,…
In commercial real estate today you will have many pressures on getting results from your market. The only way to deal with that is to have a plan of focus that keeps you on track every day to the tasks that matter. The good news is that the market is very rewarding to those that…
Prospecting is at the centre of everything when it comes to commercial real estate brokerage. For this reason, it needs to be a key part of your business model at a personal level. Establish your prospecting model, and practice it every day. Good things take time to perfect and refine; networking and prospecting is like…
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