Your market share in commercial real estate is something to shape and nurture over time. It’s a personal thing; it should also be a priority in so many different ways. You can do that through a specific process of client contact and property focus. Your territory is the ‘land of opportunity’ if you work it…
In commercial real estate brokerage, you will have an allocated territory and a preferred property type. Within both of those elements, there should be a definite strategy of approach and a tactical development plan for listings and for clients. People will come and go from the property market, and on that basis, your real estate…
When it comes to establishing a sales plan in commercial real estate brokerage, you firstly need to construct a territory plan to understand the buildings and the precincts within your zone. Split your territory up to simplify what you can work on when it comes to properties in clients. In this article download, you…
In commercial real estate brokerage, you will have a territory allocated to you, and that defined precinct should be monitored and controlled with some personal rules of engagement. Start every day with direct marketing activity in your zone or precinct. So where do you start? Brokerage activities will be in either sales or leasing…
When you work in commercial real estate sales and leasing, a few decisions are required when it comes to growing market share and choosing an employer. Simply put, you should consider working for the brokerage that offers you the best potential market share, ‘territory’ to work within, and commission percentages per transaction. There are differences…
In commercial real estate brokerage today the broker competition in some locations will be fierce. Somewhere in your active property market you have to carve out a patch of property activity that can take you ahead and give you reasonable commissions. Understanding your property alternatives and the local area will help you with that. Assess…
The longer you stay in the commercial real estate industry as an agent or broker, you will find yourself ‘starting over again’ in a number of different ways and at different times. It could be that you are moving offices, changing territory location, perhaps there have been internal brokerage changes, or you have taken a…
Within a commercial real estate brokerage, every agent and every broker should be providing a sales performance report as part of their weekly and monthly activity. The report is a productive way of understanding what’s occurring in the market and how any adjustments are creating results. So the report process has benefits for both the…
The prospecting process in commercial real estate is quite special. That is because the cycle of business can be quite lengthy, or slow to occur. It can be a long time and some years between property purchases or lease transactions. This says that you need to connect with the right people and then stay in…
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