In commercial real estate and brokerage activity, your brand should support your efforts in the property business and the local industry. Your brand is both that portrayed for the brokerage and for yourself. Those brand elements have to be strengthened and consistent if you want to create churn and change in property listings and client…
Every shopping centre today should have an effective and direct marketing strategy that is active and underway. That marketing strategy should be monitored and tracked for effectiveness. In each period of 12 months a shopping centre should be promoted comprehensively and thoroughly throughout the targeted customer audience and the location. Building the retail trade is…
In commercial real estate today there are plenty of advantages to work with when it comes to real estate technology, both online and offline. The tools that we have available can help us save time, save money, and build market share. In saying that, it is incumbent on every agent and broker to utilize the…
When it comes to negotiating or listing a property for sale or lease in commercial real estate, it is a fact that the information you keep will help you convince and convert parties to an agreement. In simple terms, to present the real facts of the market you do need an effective way of tracking…
In commercial real estate sales or investment sales, make sure that you are freshening up the listing stock frequently. There are so many other listings on the market at the same time that you simply cannot let any exclusively listed property just ‘sit around’ without a refresh on advertising and marketing content. So what do…
There are two types of marketing in commercial real estate. They are mass marketing and micro marketing; they both have a place and a use. Real Estate Agents can and should use both. Meet the People Before I talk too much about mass marketing as a business tool for real estate agents and brokers, it…
If you are to enter the commercial real estate industry and establish a new business, there will be certain costs and expenses that need careful consideration and planning. They can be merged into your business plan and overall cost structure. Let’s assume that you want to establish a new real estate brokerage. Here are some…
If you look around your town or city you will likely see many other brokers and agents claiming to be the ‘best’ in the industry. The fact of the matter is that most are very ‘generic’ and not specialised. If you want to stand out in the industry you will need to specialise and market…
When it comes to running a successful commercial real estate brokerage today you will require a solid Internet presence and a professional web site. It is a sad fact that many brokers have little understanding of the Internet and their website profile. That can then have a dramatic impact on their listings and commissions. There…
Every quality listing in commercial real estate is likely to create a good degree of response from buyers or tenants as the case may be. For this reason you should choose the right marketing response mechanisms that can handle the enquiry efficiently and quickly. You should also consider the tracking processes that should apply to…
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