real estate agent team

Top Agent Systems for this Commercial Property Market

In this changing commercial property market, the top agents still bring in quality listings and deals. Some of those deals are ‘off market’, and others are very ‘visible’.

The fact is that there is plenty of room for more ‘top agents’ in today’s property market. Whether selling or leasing, there are always some listing around to find and work on.

As a ‘top agent’ the clients are more accessible to talk to and will be more accepting of your recommendations.  So how do you get to this real estate status of ‘top agent’?  The simple answer is that you must position yourself that way.

Being your best

In today’s property market there are many agents in most locations, some of whom are very good, whilst others are more ‘generic’.  It is the generic agents that struggle.  What does a generic agent look like?  Try some of these:

  • Most of the listings they take on are ‘open’ listings
  • The advertising and marketing approaches that they adopt are nothing special
  • Their database is a lot like a ‘dog’s breakfast’ (all over the place with no focus)
  • Their business practices are not systemised, and they take every day as it comes
sales graphs on table

Ways of Being a top agent

To become a ‘top agent’ it really does take some clear and solid decisions on the part of the individual.   When the decisions are made the next step is in taking consistent and regular action every day to a system.

Here are some ideas to help you move to this industry’s top level.

  • Real estate market knowledge will be essential.  That is the deals that are done, the properties that are on the market, and the results in both sales and leasing.  When you have the facts you can negotiate on a fresh and new level.  The clients and prospects we work with do not have access to all the market information you do.
  • Your property speciality is quite important.  There is no point in you specialising in something you cannot understand, do not like, or are redundant as a property type in the local area.  Choose the right property type and focus on it.
  • Your marketing strategies for every exclusive listing should be unique and special.  Market your properties better than your competitors, and be seen to be doing so.
  • Sales and Lease strategies should be innovative and relevant to your target market.  The clients and prospects in the market should see you as relevant and different.  Do not blend in; stand out as a good agent of choice.
  • Exclusive listings are essential. Just about all of your listings should be of this type. This way, you can capture the right enquiries and attract the best real estate clients. You have to control your real estate market, and exclusive listings let you do that.
  • Your signboard presence in the local area should be high, and your name must be prominent on all of your property listings. A property without a signboard is like a car without wheels; it doesn’t move.

So you can do a lot with this list.  Take a deliberate step forward in your industry by being a top agent that people can see and get to know.

property listing mindmap for real estate agents

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