Tracking Competitors in Commercial Real Estate Brokerage

City buildings at sunrise

There is always a good degree of pressure and positioning in any commercial real estate market throughout the year. You will have plenty of competitors chasing your clients, your listings, and your market share. Develop a strategy specifically to address your competitive position and nullify that of your competitors.

The best way to handle this strategy is to refine your property presentation and listing pitch. You need to be better than your competitors in every way possible. You also need to command the local area and property types from a specialist perspective.

In this audio program, John Highman shares the specific strategies to position yourself for competitive advantage.

The competitors in commercial real estate in your town or city will have some impact on our business. That being said, you can monitor them and build your business around them. John Highman tells you how that is done.

MP3 File

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