In making lots of cold calls in commercial real estate you can build your client base and your chances of growing your listing base. That being said you do need to practice the process. Every day you should be improving what you say, how you do it, and the habits of doing it at the…
In commercial real estate agency, you must develop a personal marketing plan to promote your relevance as a top agent. If you follow through on the plan every day, market share will become much easier. The secret to building your commercial real estate business is ongoing contact. In other words, you really should have a…
A sales meeting in commercial real estate is something that will normally happen weekly. Typically everyone will get to the office at the same time (8am) on the same day, and the meeting will carry through for most of the morning. There are some real problems with this process and sales meetings need to be…
Commercial real estate agency is a business based on personal contact and client service. The long sales cycle of property sales and leasing can mean that you are in contact with a person or prospect for months if not years before a deal takes some shape. For this reason you need a good customer contact…
In commercial real estate agency, you must have a response mechanism for all of your marketing activities. The response mechanism should be well chosen and supported by the sales team and the administrative team. So the response mechanisms typically used are the following: E-mail Mobile telephone Office telephone Specially designed website Generic agency website E-mail…
In commercial real estate agency it is essential that you have targets and goals to take you and your career forward as a top agent. Luck is not a factor in growth of commercial real estate listings and commissions. Build your progress on the back of specific personal skills and systems. You can build the…
In advertising and marketing commercial real estate today, some properties will be quite unique and special. For that reason they need a creative brief and the involvement of advertising specialists. It is the job of the commercial real estate agent to structure a comprehensive creative brief to supply to the advertising specialists. The advantage of…
In commercial real estate, you need to plan your advertising campaign to attract the correct levels of inquiry and build the potential for good property inspections. It is no secret that there are plenty of properties on the market today for sale or for lease. This then says that every advertising campaign should be carefully…
The marketing process in commercial real estate today needs to be quite innovative and specific to the property type. There are so many competing listings remaining on the local property market as unsold and vacant. Your property listing needs to stand out to the target audience as the quality property that it is. The time…
In commercial real estate, the sales pitch and the presentational process that you adopt with clients should be improved and practiced as much as possible. In this way you will minimize the impact of competing agents in your market. It is no secret that the current property market has some pressures of excessive vacancy, and…
End of content
End of content
