It is a fact that many commercial real estate agents struggle with making cold calls. They suffer from a dose of ‘call reluctance’ and get ‘cold feet’ in the process. In many respects they avoid the issue and stop making calls. That avoidance issue has a major impact on their ability to find listings and…
The internet is now a significant part of the commercial real estate business. Agents and salespeople should not take it for granted but use it productively and professionally. There are special things that can be done to attract personal profile and listing relevance on the internet. So what do most agents do on the internet? …
In commercial real estate agency, the listings that you create are the lifeblood of the commissions earned. When you focus on listing quality properties in your area, the enquiries come to you and the real estate business opens up with opportunity. The agent with the listing always wins more commissions in any market. Far too…
In commercial real estate agency, a sales slump can happen with any property agent during the year. There are ways to fix the problem. A good plan of attack is required. Let’s clarify the ‘pain’ that comes with a slump in property sales. An agent will lose market share and commissions; the longer the issue…
The advertising and marketing process in commercial real estate today should be well crafted and matched to the property type, the local area, and your target market. With many properties on the market, each new listing needs to stand out as relevant and well packaged for inspection and negotiation. Gone are the days of the…
In commercial real estate agency it is common to be presenting your services and strategies to a client within a boardroom environment. The corporate clients that we work with will sometimes have a number of decision makers involved in the agency choice and listing process. The boardroom will be the place where all parties get…
In a commercial real estate agency the goals of a commercial property manager are totally different than that of an agency salesperson. While the commissions generated will be important to both, the ways commissions are achieved are very different. Goals therefore need to be set from different perspectives. It can be said that the goals…
In commercial real estate agency, the use of key performance indicators will help you see just what is working and what is not when it comes to sales team performance and commission income. The indicators will also help you with your targeting your budgets and real estate agency business plan. It is interesting to note…
When it comes to negotiating with buyers of commercial real estate, it is very common for the real estate agent to get swept up in the ‘chance of a deal’ rather than stay focused on the facts and the intentions between the parties. The contract of sale is there for one reason only and that…
When it comes to you as an agent marketing and selling commercial real estate, it is wise to condition your clients at the very start for the issues and challenges that will arise. One of those conditioning processes is with the price for the property; tell them to expect low offers initially as part of…
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