The leasing of commercial and retail properties can be boosted significantly by following some simple rules. The property market will always have properties to lease; it is simply a matter of matching tenants to properties. There are some effective strategies to do that. So let’s look at defining the leasing status of the property market…
To start commercial real estate brokerage off in 2014 you really do need to know your numbers. It doesn’t matter if you work on sales, leasing or property management; you simply have to know your numbers. Some team leaders in real estate are now talking to members of their teams about results and projections for…
Sometimes in commercial real estate brokerage it is easy to think that we can market, negotiate, and close on just about any sales or leasing listing that comes our way. As an extension of that we can attempt to cover a far broader property area than we should. Specialisation in our industry is really important…
Often, I see agents struggling with a sale or listing presentation with a client. They don’t know how to attract the client’s interest, given that many other agents are competing for the same listing; they think about discounts and other marketing enticements as potential leverage. The real fact is that they should have looked at…
Some if not most commercial real estate adverts are very dull and boring. They could have been written by a ‘robot’. This comes about because some real estate agents are not good with words or simply not committed to the marketing process. Generic advertising wastes a lot of time and effort. Enquiry rates from such…
The online world has taken over a large percentage of marketing and branding for commercial real estate agents. Certainly that is the case with listed properties but the process is largely overlooked when it comes to personal marketing. It is time to consider just what you can do for yourself in lifting your brand as…
With the commercial real estate market about to enter another year, now is the time to think about personal goals and targets. With the commercial property market showing some solid activity in many towns and cities, there are some opportunities to be sourced by brokers and agents. We are now entering an ‘ordinary’ market. That…
If you want to win over a new client or prospect in commercial real estate, the way to do it is to be absorbed totally in your market and property specialty; you then need to show those traits. Clients sense relevance and specialty when it is real; they know when you are really good at…
Every real estate agent will have indicators that show how and when they can get the best results from their business efforts. Out of a 10 hour working day, most salespeople are at their peak intelligence and performance for only about 5 of those hours. What is your best time of day for optimal results…
I know 2014 hasn’t started yet, but from a commercial real estate point of view it certainly has. If you want the new 2014 year to be a better one than this, then you should start working on a few very important things right now. Here are some interesting facts that are just so common…
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