Many commercial real estate agents will have a web site featuring listings and property activities in their local area. Unfortunately that will be the beginning and the end of the online experience and activities for many agents. There are however many other things that can and should occur to improve the commercial real estate profile…
When you work in commercial real estate one question that will quickly arise is ‘How can I make more commission?’ As a general rule you will make more commission per transaction from a sale than you will on a lease (assuming the lease is not large or the rental exceptionally unique). That then leads to…
Direct mail is a useful tool in Commercial real estate marketing. You can do it for a number of reasons; however you can and should follow some solid rules to lift your conversions from the mail out. It is very easy to waste lots of money and time on a poorly targeted letter campaign. If…
Cold calling remains one of the most important parts of the commercial real estate business. The telephone is the best way to reach out to new people on a daily basis. The call process can help you as an agent get meetings with the right people in the local area. If you are just starting…
In commercial real estate brokerage there will some daily tasks that are far more important than others. When you really understand that fact you can start to build your real estate business. Ask yourself these questions: So what are the tasks that are really important for you to do each day as a broker or…
When you get a new tenant entering into a lease in a commercial or retail property you are starting a business relationship for the long term. At the centre of the business relationship you have the lease and that document holds the tenant and the landlord to particular actions and relationships for a number of…
If you as an agent are paid a salary or retainer in commercial real estate, then the commissions you earn will need to be at least three times that base cost for the average brokerage to remain viable. The issue here is that the on-costs and profit required running a commercial real estate brokerage are…
In commercial real estate brokerage you will win more business by using the ‘one on one’ marketing approach. By definition that is the direct approach to people that may need your real estate services as an agent. The services can be across sales, leasing, or property management. There are two alternatives in marketing for you…
In most towns or cities there are plenty of properties for sale at any point in time. When a quality property comes to the market it has to be intensely marketed by the agent in a comprehensive way. The ‘generic’ approach to marketing really doesn’t work; if selling is part of your commercial real estate…
Many landlords every year will have the challenge of finding a new tenant in their commercial investment property. If the landlord can work ‘ahead’ of their vacancy issue then there is time for the leasing agent to find a high quality tenant that matches the property and the investment intentions of the landlord. Consider these…
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