Attract More Property Enquiries – Freshen Up Your Listings Frequently

Attract More Property Enquiries – Freshen Up Your Listings Frequently

In commercial real estate sales or investment sales, make sure that you are freshening up the listing stock frequently.  There are so many other listings on the market at the same time that you simply cannot let any exclusively listed property just ‘sit around’ without a refresh on advertising and marketing content. So what do…

Commercial Real Estate Brokers – Innovate Your Landlord Contact

In commercial real estate brokerage the landlords of the market could well do with some more service and regular property market updates.  That is certainly the case from an investment performance point of view.  As real estate agents specialising in office, industrial, and retail property there are many things for us to help those property…

Some Clients are Better Than Others in Commercial Real Estate Brokerage

There are many different clients to work for in commercial and retail investment real estate.  As brokers and agents we should be very selective with our clients; in only that way can we grow market share and commission opportunity in the most effective ways. Some clients are good for a ‘once off’ transaction, then never…

Essential Database Systems for Commercial Real Estate Brokers

Essential Database Systems for Commercial Real Estate Brokers

Yesterday I listened to a couple of ‘experienced agents’ talk at a conference about database issues in their relative real estate businesses and how they run their contact pipelines.  The first agent couldn’t put a clear message together, and whilst he quite likely had something positive to say, the message was lost on many.  The…

Commercial Property Agents – Stop Trying So Hard in Investment Property Sales – Simplify

Commercial real estate investment sales can be a very special part of our industry.  You are to be working with property investors of all types; some will be established and knowledgeable, whilst others will be just starting up with their portfolio.  Your communication and knowledge skills will be tested. The basic rule of success as…

The Secrets to a High Quality Retail Tenant Mix in a Shopping Center

The Secrets to a High Quality Retail Tenant Mix in a Shopping Center

When you are involved with a shopping centre from a leasing or management perspective, the tenant mix is something that you will spend a lot of time on.  Given that most leases exist for a number of years the changes to tenant and lease location take time to implement.  The changes that you make to…

Packaging and Marketing Your Commercial Real Estate Brokerage Services

In commercial real estate brokerage you will need some good marketing material to help support your regular prospecting and client contact strategies.  You certainly do not need a lot of promotional material but you should have some that you can use quickly and effectively; your business card is perhaps the most relevant and useful business…

Profiling and Qualifying Decision Makers in Commercial Real Estate

Profiling and Qualifying Decision Makers in Commercial Real Estate

In commercial real estate brokerage, you will be working with some very diverse and some highly experienced business professionals as your clients.  It is worthwhile profiling them and understanding them from the very start of your real estate relationship. Before I go further here, it is worthwhile noting that some of those business people are…