In commercial real estate brokerage today, there are plenty of people and other agents promoting listed properties and they are doing so in many different ways. It can be hard to stand out as the agent of choice or the agent with the best listing in the property market today. On that basis, you really…
To be trusted as the agent of choice locally in commercial real estate investment sales many things have to come together at a personal level. The level of competition in commercial real estate today is reasonably high in most locations; only the best agents will stand out as relevant and real in the property market….
As a commercial real estate agent or broker working with property listings and commissions, it pays to consider your diary regularly in a timely and efficient way. Look at the diary for the week ahead and see how many appointments you really have made with people of property relevance. Are you wasting time in your…
The performance of a commercial or retail investment property will largely be driven by the impact of each individual lease document. In a property with many tenants the sheer number and variety of leases will complicate things somewhat. That is why it pays for you to understand how to read lease documentation and understand how…
It is easy to lose focus when it comes to working on volumes of listings and doing so in a busy property market. Sometimes there are just so many things to do that you can forget about your high quality listings and top clients. Unfortunately when that occurs, loss of market share and slower commissions…
When you have gone to all the effort of winning an exclusive listing, it directly follows that the property should be comprehensively canvassed and promoted to the right target audience locally or regionally. That is why you have exclusive listing strategies. That is why you should demand exclusivity as part of offering your professional services….
There are many ways to grow market share in commercial real estate brokerage today. As an agent or broker, you should select a few different methods of marketing and prospecting to run in parallel the same time. Consistency, professionalism, and persistence will help your prospecting model improve over time; it is a personal process that…
It is an established fact that direct mail marketing works effectively and consistently in commercial real estate brokerage. The local people want to know about any properties for sale or lease. Even with the advent and improvement of online marketing, websites, and blogs, the traditional direct mail piece sent through the mail will always attract…
Whilst we have many promotional tools to use in commercial real estate brokerage today, it is a fact that the traditional letter and the direct mail process is still highly effective. That being said, there is a specific strategy and process to be followed. Sending letters can give you a much greater level of…
It is an established fact that most brokers and agents overlook the necessity for ongoing contact with prospects and clients. That being said, those agents ‘leave untapped commissions on the table’. The best new real estate business will always come from the clients and the people that you have known for a considerable period of…
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