The situational analysis will help you understand the strengths and weaknesses of your commercial real estate business and brokerage function as it applies in the local area. When you undertake an analysis of this type, you can understand how your business can move forward and with the best focus that is matched to the property…
If you work in commercial real estate brokerage, you should seriously consider the opportunities that can be created through a blog strategy. You can integrate the blog specifically within your website or as part of your personal marketing process through the various social media channels. It is a very powerful tool to use online. Far…
In commercial real estate brokerage the goals that you set help you understand just how things are improving and changing. With a good set of goals or targets you can take specific steps to improve as an individual working in the industry. A common problem for most agents or brokers getting started in the industry…
In commercial real estate brokerage it is essential that you know what the local levels of enquiry are doing and what people are looking for. If the telephone isn’t ringing with fresh property enquiry, then you are possibly not doing enough prospecting and direct marketing. You are then also likely to be lacking listing numbers…
In commercial real estate brokerage a lot of agents struggle with prospecting fear and call reluctance. To get anywhere in the industry it is essential that those factors are resolved and reduced. In this audio program John Highman talks about the ways that you can reduce the problems and reach out to new clients and…
In commercial real estate brokerage, you can set out to find plenty of referral business as part of your contact and meeting program with current clients and new prospects. When a client or prospect trusts you and respects your skills, it is the right time to ask about referrals to others. How can you pose…
In commercial real estate brokerage it is essential that you know a lot of people and that you connect with them regularly. There is no better way to build a real estate business than in connecting with a lot of people. Take the average town or city. Perhaps consider your location and then answer the…
In commercial real estate brokerage, the advertising layouts that you adopt will be of great assistance to lifting the volume of enquiry that you create. The fact of the matter is that property advertisements can be (and are usually) far too generic, thereby having little by way of attraction to pull in the enquiry. Your…
When you are servicing commercial real estate landlords, there are just so many ideas that you can contribute to help them through a leasing and tenant mix challenge. Become the local solution provider that your investment property clients need and remember at the right time. Your clients require timely and effective leasing results. You can…
In commercial real estate brokerage there is no point waiting for the new business to come to you. Sure, you will strike it lucky occasionally with random people that call your office or drop in to see a broker or agent; but just about all of the best listings and clients are only found by…
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