Leasing Commercial Property Guide for Brokers and Agents

Leasing Commercial Property Guide for Brokers and Agents

The leasing process in commercial real estate is simple and easy.  Vacancies exist in your location, and those vacancies can be a focus of your prospecting and marketing.  There are landlords that need your help with solving those vacancies.  There are tenants that require relocating.  Your job is to match those people into properties and…

4 Ways to Get Better Marketing Results in Commercial Real Estate Brokerage – Chart

4 Ways to Get Better Marketing Results in Commercial Real Estate Brokerage – Chart

The things that we do in commercial real estate all hinge around listings, clients, prospects, and promotion.  So when you consider these things a bit deeper, you soon see that the way to build your real estate business is to focus on marketing first and foremost. There is an old saying in our industry that…

4 Step Branding and Marketing Strategy in Commercial Real Estate Brokerage
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4 Step Branding and Marketing Strategy in Commercial Real Estate Brokerage

In commercial real estate brokerage, your brand is a big part of your success over time.  That brand is both personal and business based; it should consolidate and grow in a positive way.  What is the target here?  You want people to remember you and contact you when they get to a property challenge or…

The Comprehensive Ways to Improve Market Share in Commercial Real Estate Brokerage
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The Comprehensive Ways to Improve Market Share in Commercial Real Estate Brokerage

I have spoken about market share at many conferences around the world.  The rules haven’t changed over the years.  Growing your real estate business involves connecting with people and ongoing interaction.  It takes time and a number of networking strategies should come together to make the whole concept of growing your business really work.  (NB…

How to Increase Market Share in Commercial Real Estate Brokerage

In commercial real estate brokerage, you need a plan and a system to build market share.  The process of building your property business takes time, and a system will support you in progress and results.  The same rule applies in sales, leasing, or property management.  (NB – you can get plenty of market focused tips…

What Commercial Property Sellers Look for in Brokerage Services

What Commercial Property Sellers Look for in Brokerage Services

Understanding the sellers of property in your location will help you package your commercial real estate services and potentially win more listings.  When I say understand the sellers, I am referring to all the challenges and choices that the client may have.  Know those at the issues in your location in the property market today. …

How to Profile Your Ideal Client in Commercial Real Estate Brokerage

How to Profile Your Ideal Client in Commercial Real Estate Brokerage

Understand your commercial real estate client choices and your property market.  Make sure you are focusing your services into the prospects and clients that can offer you the ongoing leads, listings, and reasonable commissions that you require over time.  Brokerage success is achieved through a process of focus and action; clients are part of that….