It is a known fact that the Internet portals attract most of the property enquiry, and they do so better than individual brokerage or agency websites. On that basis, every commercial property listing should feature a good mixture of online property marketing strategies across websites and the affordable, relevant portals. There is, however, a cost…
“I love cold calling!” Said no one…ever. What if I told you AI can be used to automate this process? I’m sure you’ve heard AI will be the next big thing to hit business, but how does it apply to commercial real estate? Let’s discuss the two things you hate doing the most – cold…
Sometimes we have just too many commercial property listings active, and that typically leads to complications in servicing clients and marketing. Inevitably that ‘burden’ can distract you from the results that you want with commissions and inspections. Over time some of your listings will become ‘stale’ as well, so there are several things to be…
As a specialist commercial real estate broker or agent, you will be preparing a good number of business proposals and particularly list strategies over time. The documents that you prepare should always be carefully considered for the listing, the location, the market conditions, and the client in question. The documents should also be of the…
When you list a commercial property, a sales checklist approach will help you identify the key issues impacting the property, the client, and the marketing process. In this article booklet, I have used a list of topics to comprehensively explore key factors of the property and the marketing program. Take the topics and then expand…
In commercial real estate brokerage, and as an agent or broker, you need to get in front of plenty of people as part of an ongoing contact and prospecting model. Connecting with the right people is part of the equation, so there are choices to be made with that. However, relevance is also something that…
Commercial leasing is one of those things where it puts us in contact with landlords in a valuable ongoing way. The tenant database that you are nurturing and growing now will help greatly with landlord services in leasing and tenant mix optimization. In any larger property, the process of tenant selection should not be looked…
When you are about to take on a new listing or undertake a listing presentation with a potential new client, all the identifiable impacting factors relating to the property must be found and looked at. That involves a full market analysis of the zone and the property types. Know the facts before you price the…
In commercial real estate brokerage, the new business process involves a dedicated approach to reaching out to new people in meaningful ways. We all know who to talk to, and yet the discipline needed to make things happen personally is sadly missing in most agents diary each day. Knowing who to talk to and then…
In commercial real estate brokerage, there are many ways to achieve positive results and success at a personal level. In saying that, some strategies are consistently common in the industry and you should know what they are for your location; look at the best top agents and brokers and you will see how things are…
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