Many things can be said about cold calling as a strategy of new business in commercial real estate today.  There is no doubt that you can find new leads and opportunities efficiently by making lots of calls.  That being said it is very important to understand how telephone prospecting works and build the right skills to make things work.

In this video I have covered some important ideas to help get the prospecting model up and running for agents and brokers today.

You can get more tips about commercial real estate prospecting in our eCourse right here.