Every property negotiation is different. You can use that difference to your advantage. In preparing for a property negotiation, investigate the client’s situation and the property before you start so that you can look at the alternatives that they may have currently or be working towards.
Know the client comprehensively and their property. When you can understand their position, you can research the market facts and give them some alternatives to work through.
It is easier to close on a negotiation when you can provide some logical alternatives and market evidence.
Add to that fact, the variables of the buyer or tenant and you have a fluid and changing negotiation position. You are in the middle of all of that and your client expects a result. So what can you do? Check out these special negotiation slides for brokers and agents: