Commercial Real Estate Sales Skills Resources by John Highman
Lead generation is an important part of getting anywhere in commercial real estate. The most successful agents follow a system for gathering market intelligence and connecting with people. Let’s discuss it and review the key issues surrounding lead generation and market intelligence in your area and across your territory. Knowing Your Market Landscape Before taking…
Staying ahead of the competition in the fast-paced world of commercial real estate requires strategic planning, effective networking, and honing essential skills. The key to commercial real estate agent success is increasing market share and listing momentum. This article and mindmap chart by John Highman delves into critical strategies for achieving these objectives and rising…
In the dynamic world of commercial real estate, staying ahead of the curve is not just an advantage—it’s a necessity. As global property markets experience unprecedented shifts, commercial real estate agents face new challenges and opportunities. This video delves into the art and science of setting the correct pricing and implementing effective marketing strategies to…
In commercial real estate, some of your clients will have little experience or exposure to selling a property, mainly as they have owned their single property as an investment or as a business location for many years. That creates some pressure points in the sale process. Clients will then have an inflated view of the…
Many commercial real estate brokerage, sales, or leasing situations involve negotiation. Consider the various stages of working with clients and listings. You are negotiating your way through the stages of the real estate business, from a prospective phone call to a meeting and then to a property inspection. You make friends and share important information…
Brokers and agents in commercial real estate need to tailor their sales strategies to their unique personalities, geographic areas, and skill sets. A tailor-made sales strategy is necessary because all three factors mentioned are different for each individual. Agents can gain real estate market momentum by addressing the most important issues for their location and…
There are some things in commercial real estate brokerage that you can plan for and thus optimise for your real estate business. Today’s sales and listings are a case for real estate improvement for all agents. Allow me to explain. Ultimately, you want to win as many listings as possible while also providing excellent service…
Navigating the ever-evolving commercial real estate landscape demands a proactive approach, especially in the face of a new property market cycle. Let’s face the facts. There are always other agents that will take your listing or try to. They will also try to attract your client to their business and services. What do you do…
In commercial real estate today, plenty of competing agents in your location will try to shift the focus or outcomes of a property transaction with your client.Your ‘deal’ can be interfered with. Do you know the problem? It is quite common, especially in a public marketing campaign for a quality property. The Problem? So, what…
Taking notes in commercial real estate is all part of the business. You can take notes on properties, people situations, meetings, and business systems or changes. Your ability to take those notes and later follow up will impact your growth in activities and the finding of listings. In commercial real estate, there are always plenty…
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