Commercial Real Estate Marketing Skills Resources by John Highman
Today, there are plenty of pressures on commercial real estate brokerage, with competitors, legislation, and negotiations. The best way to ‘stand out’ as the agent or broker of choice is to go deeper on your services and your skills. Don’t just lease, manage, or sell any property. Ensure that you have overlapping services to help…
In commercial real estate brokerage, there are plenty of resources around you that you can use to tap into new people, properties, and local companies. It is the time of year where leads and opportunities for next year are a real focus. In this program, you can learn about the ‘channels’ of resources that…
A career in commercial and retail property leasing can be very rewarding if you focus on the market segments of landlords and tenants separately. Either client base can give you opportunities in property leasing. The larger corporate tenants are always on the lookout for specialist leasing help. You can work for them as a tenants…
You can create many more listings in commercial real estate through a dedicated daily telephone-based cold calling process. As part of that, you can refine the calls that you make in several ways to get better results over time. As easy as this sounds, the process requires call prospecting practice and organization. It is a…
In commercial real estate brokerage, the outbound calls that you make as an industry professional are valuable in so many ways. Firstly and most importantly of which will be your ability to generate new business meetings and or new connections with people. Are you looking for more clients and potentially listings? Those outcalls can boost…
Everyone tends to look for the ‘secret solution or method’ for individually getting brokerage results. Systems create results in brokerage. What are your systems like? Can you connect with more people? While there are many ‘roads’ to take in getting progress, the rules are basically the same regarding finding and working with more clients and…
The promotion of a commercial property is a special process, especially if you want to create good interest from a target audience. Every property promotion must be adapted to the elements of the location, the prevailing market conditions, and the target market. Exclusivity is part of the property promotion process; open listings really don’t count…
Creating and perfecting your listing systems will strengthen Your real estate business. In itself, a listing system will help you with your pipeline of activity and results tracking. You can then focus your marketing and inspection processes on more robust and faster results. Where do you go from here? Some properties and listings are far…
It is a known fact that the Internet portals attract most of the property enquiry, and they do so better than individual brokerage or agency websites. On that basis, every commercial property listing should feature a good mixture of online property marketing strategies across websites and the affordable, relevant portals. There is, however, a cost…
The prospecting process is so important for commercial brokers and agents. There are things to say and do as you build rapport with property prospects and clients. If your real estate business is struggling, look at the new business contact processes that you are running with now, and be more relevant and persuasive. Of course, there…
We like Commercial Real Estate and hope you do too! Join us here for free resources and updates for agents & brokers worldwide.
We will never share your information.
