Commercial Real Estate Marketing Skills Resources by John Highman
In the dynamic world of commercial real estate, staying ahead of the curve is not just an advantage—it’s a necessity. As global property markets experience unprecedented shifts, commercial real estate agents face new challenges and opportunities. This video delves into the art and science of setting the correct pricing and implementing effective marketing strategies to…
Taking notes in commercial real estate is all part of the business. You can take notes on properties, people situations, meetings, and business systems or changes. Your ability to take those notes and later follow up will impact your growth in activities and the finding of listings. In commercial real estate, there are always plenty…
There are so many channels of new business to investigate in commercial real estate. That can be good or bad for agents, so clarity is needed. Too many prospecting channels can create confusion about what to concentrate on. Finding listings in commercial real estate today is all about an agent doing just two or three…
Local area marketing is a crucial strategy for agents in commercial real estate today. It helps you build brand awareness, generate leads, and establish trust with your target audience. What is your target audience, and how do you find the right people? This article will discuss why local area marketing is essential and how to…
When you want to build a real estate business, you will soon know everything hinges on clients and property ownership. To get client growth underway, you need a plan or blueprint approach to connect with more people. In today’s article, we share a chart of client categories and questions. You can build a database or…
As a commercial realtor or agent, take steps to learn local market trends and retain that market knowledge in commercial and retail property sales. That information will be useful during your real estate activity’s listing and presentation stages. Use that information to your full benefit. Property information and trends are valuable. Property market trends will…
In the commercial real estate industry, competition is fierce between agents, and the market is constantly changing. To consistently succeed, you need to be able to identify and grab opportunities as they arise. One way to gain an advantage over your rivals is through territory growth and working to a plan for that. It is…
In commercial real estate brokerage today, as an agent, you can improve your prospecting results by approaching things with a targeted approach. In other words, calling specific types of people for reasons that you have identified includes certain property owners in particular precincts and with specific properties. When you put that ‘target’ focus into a…
Think about your real estate brokerage business and what you do daily. How has your real estate market changed in the last 24 months? Where are the properties to be listed now, and how are they being converted? It is a changing property market, and a strategic approach is required. Every agent should have a…
The real estate market is changing; now is the time to talk to plenty of people as they develop strategies for properties they own or want to own. The property market today is all about gain and change. The greater your market share, the greater your bargaining power, which will help you in real estate…
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