Commercial Real Estate Marketing Skills Resources by John Highman
In the competitive world of commercial real estate brokerage, mastering the art of cold calling is not an option but a must. This tried-and-true method is still one of the most effective ways to prospect, build relationships, and eventually close deals in the industry. This podcast episode discusses the importance of cold calling and the…
Social media activities in commercial real estate are beneficial for agents. Still, they should never be at the ‘top of the list’ when generating new business for brokers. Be careful with the marketing approach, as social media activities represent only a C-class prospecting channel of opportunity. Most new business you can generate as an agent…
Clients are everything in commercial real estate brokerage today, and as the property market changes, the rule is ever more important for all agents and brokers. In this special report for your download, we share the key facts and ideas behind ‘Keeping in Touch’ as a basic business strategy. Keeping in touch with your clients…
Lead generation is an important part of getting anywhere in commercial real estate. The most successful agents follow a system for gathering market intelligence and connecting with people. Let’s discuss it and review the key issues surrounding lead generation and market intelligence in your area and across your territory. Knowing Your Market Landscape Before taking…
In the dynamic world of commercial real estate, staying ahead of the curve is not just an advantage—it’s a necessity. As global property markets experience unprecedented shifts, commercial real estate agents face new challenges and opportunities. This video delves into the art and science of setting the correct pricing and implementing effective marketing strategies to…
Taking notes in commercial real estate is all part of the business. You can take notes on properties, people situations, meetings, and business systems or changes. Your ability to take those notes and later follow up will impact your growth in activities and the finding of listings. In commercial real estate, there are always plenty…
There are so many channels of new business to investigate in commercial real estate. That can be good or bad for agents, so clarity is needed. Too many prospecting channels can create confusion about what to concentrate on. Finding listings in commercial real estate today is all about an agent doing just two or three…
Local area marketing is a crucial strategy for agents in commercial real estate today. It helps you build brand awareness, generate leads, and establish trust with your target audience. What is your target audience, and how do you find the right people? This article will discuss why local area marketing is essential and how to…
When you want to build a real estate business, you will soon know everything hinges on clients and property ownership. To get client growth underway, you need a plan or blueprint approach to connect with more people. In today’s article, we share a chart of client categories and questions. You can build a database or…
As a commercial realtor or agent, take steps to learn local market trends and retain that market knowledge in commercial and retail property sales. That information will be useful during your real estate activity’s listing and presentation stages. Use that information to your full benefit. Property information and trends are valuable. Property market trends will…
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