Commercial Real Estate Marketing Skills Resources by John Highman
Think about your real estate brokerage business and what you do daily. How has your real estate market changed in the last 24 months? Where are the properties to be listed now, and how are they being converted? It is a changing property market, and a strategic approach is required. Every agent should have a…
The real estate market is changing; now is the time to talk to plenty of people as they develop strategies for properties they own or want to own. The property market today is all about gain and change. The greater your market share, the greater your bargaining power, which will help you in real estate…
Where are the clients and listings you seek in commercial real estate today? They are out there, waiting to be found. The best way to engage with them is to use the telephone systematically. Cold calling builds bridges of trust and confidence with ‘property-interested people’. Many people in the property market need ideas or solutions…
There are a number of ways to reach out to new people in commercial real estate, and as an agent, you should be developing a few specific processes that you can use on a daily basis. Building a real estate business is all about creating conversations in a regular and ongoing way with people who…
Fueling your pipeline as a real estate agent is all about building a robust listing portfolio through smart prospecting and communication. Pipeline activity in commercial real estate is all about agents and brokers creating market share growth. It will help you quickly build a brokerage or agency with people and listings. A commercial real estate…
Some real estate agents struggle with telephone prospecting and cold calling. They are then the first to proclaim that ‘cold calling is dead’. Nothing could be further from the truth in the real world. Here is why. Real estate opportunities are found in the conversations created and made with property ‘interested’ people. So, the question…
There are many ways to find listings, and the best way forward with that is to mix a few strategies together. That could be cold calls, business card drop, door knocking, and in this case, direct mail. This direct mail piece has been used effectively by many real estate agents and brokers over the years….
Commercial real estate prospecting today, what is it, why do it, and how can you get it right for commercial investment property sales or leasing? Simple questions like these are so important and will impact your career as an agent in so many ways. Let’s look at that. If you are going to look for…
In commercial real estate today, there are plenty of opportunities to find and listings to create. It all comes down to everyone’s ability to develop systems and delve into the opportunities found. Conversations and marketing clarity will support the process for every agent as part of the prospecting activity. When an agent struggles to find…
To grow your commercial real estate business, a big part of potential progress will be using the telephone. That is the base cold calling strategy you need to consider as an agent in commercial real estate. The agents that use the phone and build contact systems from that, get more listings and create more meetings…
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