Commercial Real Estate Marketing Skills Resources by John Highman
When marketing a retail property or shopping centre today, there are some critical factors to be considered prior to the commencement of the marketing program. Every marketing campaign needs to be optimised for the right type of inquiry and the target market. There are enough frustrations today with property finance and finance availability to frustrate many…
When a real estate agent is preparing a commercial property for sale, the marketing programme really needs to be comprehensively structured, particularly towards the end target market. Each town and city will have their own levels of enquiry relative to property types and locations. This is where the high value of commercial real estate agents really…
Today, when you work as a commercial real estate agent, the marketing of property is a critical part of your efforts and business process. It is best to consider the marketing of the property as a complete campaign that is structured in balance with the target market you have defined. Generic marketing does not work in…
When you work in commercial real estate sales and leasing, you will present and pitch for business every day in some way or form. What can you do? It pays for you to develop a presentational system that focuses you completely on the client and their property. In this way, you can convert more business and…
When you work as an agent in commercial or retail real estate, prospecting and cold calling are fundamental to growing your listings, lead generation, and market share. The problem is that many salespeople have trouble locating and researching the prospects that they should talk to. So who are the prospects that you should be contacting? This…
In this property market, the Internet is quite important when it comes to marketing commercial real estate. People look to the internet first when they need property as either a place to lease or invest in. Considering that fact, commercial real estate agents should seriously consider how they are using the Internet and how that…
When it comes to the marketing and advertising of commercial real estate today, it is critical to identify the correct target market and tap into it as part of the property promotion process. The days of generic marketing are well gone and we now have limited enquiry for any given property listing. To some degree,…
Most commercial real estate agents want to be very successful in the industry. This can be achieved by commencing a process of cold calling to grow your market share. Over time, you will get more meetings with the right people which will lead to better listings. Listings are the ‘lifeblood’ of commercial real estate, and…
In commercial real estate and investment property, your leads and listings for new business come from several sources. It’s time to develop a few real estate systems of action at the agent level. Ongoing awareness of what is happening in the property market will help you find things. Focus on quality listings and good locations….
Local business owners are a distinct opportunity for commercial real estate agents and brokers. Those local business owners know the area and the activities of other property occupants and tenants. Get facts and input from those people for your database. To a degree, they will know the local area far better than you as the property…
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