In commercial real estate you need lots of listings and or exclusively hold your listings and lift the conversion factors from deliberate and direct marketing. Not every listing will sell or lease but you can improve things by making cold calls to your target audience.
From making plenty of direct cold calls every day, you will keep your pipeline of listing opportunity revolving and circulating. Fortunately commercial real estate is largely built around commerce, local businesses and investors that understand the property market and they will generally take your cold call productively if they have a need or an interest. So your calls to new people should be ‘investigative’ to see if you can provide any help locally.
What do people like to know about in commercial real estate? They like to know what other properties are available locally and discuss what may be of interest to them. Prices and rents are also a good discussion point.
In this video today, we help you understand how to make cold calls in a professional way to people that may need your help in the future with sales, leasing, or project work.
Prepare yourself to win in commercial real estate brokerage by developing your call contact process. Watch the video and pick up on the recommendations in telephone prospecting in brokerage.