The listing process in commercial property today is competitive, so every exclusively listed property should be uniquely promoted to the target market of buyers or tenants as the case may be. In this chart by John Highman, you can see the three important elements of property promotion that we should never forget.
Review all of your listings today and take steps to refine the promotional campaigns for better inbound enquiry results. That will involve some tracking of enquiries, but the information gleaned will help you greatly with enquiry optimization over time. That can mean shorter time on market and listing conversions; client conditioning is required (NB – you can get plenty of marketing tips in commercial property as part of Snapshot right here – its free).
You can get the chart below.