So many times I see agents and brokers struggling with attracting and converting enquiry. They wonder why other agents seem to be attracting most of the market activity and listings.
The fact of the matter is that quality listings exclusively held will create far more opportunity and churn for agents over time. If the telephone is not ringing for you now with reasonable levels of enquiry then its time to look at some important facts. Controlled stock will help you pull in the property enquiry.
How do you get this sorted?
When you fully appreciate the factors and importance of ‘exclusivity’ in brokerage and agency then one other factor needs to be addressed. You really must be the ‘agent of choice’. That is a strategic marketing approach and its implementation requires planning. When you get it right, it will help you pull in the enquiry from your property market and the telephone will start ringing with people that need your help.
Here are some key factors to help you as the local agent attract the enquiry and pull in the business in an ongoing way. The file is a simple pdf for access and download.