If you are managing or leasing a retail shopping centre, you will know the importance of the marketing plan in the property to attract customers and to help with the retail sales figures for tenants. There are many ways to promote a shopping centre, and some strategies are better than others as the internet allows massive market coverage in an effective way.
In this audio program by John Highman, learn about the factors to review and build into your retail marketing plan and the shopping centre for a financial or fiscal year. With a well-crafted campaign structure, you can put some focus into a property, the tenant mix, and the sales figures. From that point on it is simply a matter of refining and ‘tuning’ the campaign timing and coverage.
Here is the audio on retail marketing plans for shopping centres: