In commercial real estate brokerage, your time and how you use it is just so important to the outcomes that you require. You have an average of about 10 working hours per day to make things happen in your career and in your market place.
So What’s Up?
Optimize your 10 hours, and you have the potential of getting somewhere with your listings, clients and commissions. Whilst this seems all quite logical, what goes wrong here? Generally, it’s a variation of one or more of the following:
- Too many things to get done and consequently little planned action.
- Demands made on your time by clients and prospects each day.
- Things take longer than you think.
- Team pressures to get involved with others.
- The facts of the market shift and change requiring different efforts.
- No plan, no practice, no action.
It doesn’t take long to get ‘lost’ in the pressures of the industry. When pressure takes over, you start to lose. Confusion takes over, and results wane.
When you think about this deeply, you will see and understand that we really do have a reasonable level of control on our business day, and we can make choices. The right choices will help you get to the right outcomes.
Here are some facts to help you with this problem. It doesn’t matter if you work in Sales, Leasing, or Property Management; the same rules apply:
- Plan your day by writing things down – this simple strategy will help you with setting priorities with your clients, tasks, and listings.
- Understand the important actions – some things are a lot more important in helping you get the results that you seek. When you know what those things are, you action them every day before you do anything else.
- Learn to delegate – some administrative tasks in commercial real estate should be passed to others. Or if that cannot be done, then those things should be moved to a period of the day where they do not distract you from the big and important things.
- Put your marketing and clients first – the best way to win new business and attract the deals will be through your promotional efforts and your clients. Both of those things should feature in your business efforts.
- Watch for the email trap – each day emails will distract you with demands and questions. It is all too easy to start the day fixing emails only to find that you have done nothing else.
If you really want to get somewhere in your commercial real estate brokerage business, your time and your actions will have to be carefully controlled and optimized. Are you up to the challenge?