Empower and Elevate: Moving from CRE Basics to Market Leadership
In today’s commercial property market, the agents who succeed are the ones who produce opportunities—not just process tasks. They understand that results come to agents who structure their businesses around specific actions. That is where the ‘producer’ status is so important.
I just released a new video episode for agents, breaking down the key differences between being a producer and a processor and why that matters more than ever in commercial real estate today.
What if you could do more of the right things each day? How would your real estate business be? That is where the ‘producer’ stands out as the best agent; clients know that and look for those top agents.
🎧 In this video episode, I cover:
✅ How top agents build opportunity from enquiry data – the plan
✅ Why exclusive listings are your control point in the deal – the control
✅ Leveraging your database for immediate campaign traction – conversations
✅ Monitoring competitors to uncover new listing potential – leverage
✅ Structuring your day for consistent momentum – action stations
If you’re in commercial sales or leasing and want to improve this year, this video episode by John Highman is for you.
Ready to progress? Let me know your thoughts in the comments—are you producing or processing?
