Essential Visual Aids to Use in Real Estate Sales

When pitching for a listing in commercial sales, you need your marketing and visual aids to stand out as relevant and engage the property’s client or owner.

When you do that well, you have positioned yourself more favourably to win the listing on the terms you need for progress.

What is the goal of using visual aids? Simply put, to help you stand out as the client’s agent for the property job or sales task. In doing that, you can remove the threat of other agents chasing the listing or the client.

Most agents are ‘ordinary’ when displaying marketing alternatives and sale recommendations. The ‘generic’ approach to property marketing today doesn’t work.

Standing Out as the Best

Strive to be the better agent with the best ideas for your client and their property. Go ‘deeper’ and be very specific in your marketing choices, using the ‘visual’ approach to explain things.

We are well positioned as agents today to have various tools and technology to support the listing presentation process. You only need a few marketing tools to ‘stand out as the agent of choice’. Choose the tools that work for you and that you are comfortable with.

Visual Display Tools

Here are some ideas to help you use the best display tools in commercial real estate today.

Marketing Examples

Given the property and the location, gather a set of images that show the marketing alternatives. That would include signboards, newspaper advertising, feature adverts, brochures, and internet marketing.

Also, share information about the different levels of campaigns using the various media choices. Next, build your budget for the client around those ideas, and then make recommendations for the best promotional campaign.

Property Stories from the Location

It is remarkable how stories engage other people in a property presentation. When you want to make a point or show your client how things can work through property challenges or campaigns.

Do that by having some stories from the location with other clients where you can share the steps of the sale process and the ultimate outcomes. People like to know how others have worked through property promotional processes.

Property Photographs

Photographs are very engaging. You can use photos of the subject property taken from different angles and in different ways to support your messages.

For example, a client is always interested in their property more than any others. You can use the photos to build a story or case of how you will use a property inspection.

You can also talk about marketing using property strengths with qualified people.

Advertising Examples

Using your best property campaigns of recent times, have a good set of examples of advertising showing sizes, layouts, and copy. Some advertising copy will be more relevant to the listing and the location.

Some promotional copy will also be tuned explicitly to the method of sale you recommend.

Use the samples of advertising styles to get the right message across to the client. Show them the alternatives and the best choices regarding promotional messages and timelines.

Campaign Calendars

At different times of the year, specific sale methods work more effectively than others. Some sale methods also have a timeline approach to building momentum and inquiry.

Show the client your recommended timelines for the property promotion, and ensure you use a visual calendar as part of the process.

The visual approach in property marketing is much more effective than any other verbal comments you may use. Show the client your promotional calendar and print it off in colour as a PDF document for your discussions.

Media Choices for Marketing

What are the best choices of advertising and marketing that can apply to the property and the client’s situation? Consider the marketing choices and use the best media channels to get the message out.

Structuring the property strengths and headlines into sample advertising layouts would be best. Have a few different advertising layouts to show the client the alternatives to property promotion.

As part of that, make clear recommendations to the client about the campaigns and designs that you believe would be the most effective.

Testimonials are Useful

Having a set of testimonials to use in any property presentation will be of some value.

The testimonials can refer to recent transactions and client conditions where you have successfully handled a problematic property situation.

Information Memorandums

Assume you will be appointed the agent for the property marketing campaign. How can you display the information?

Having a few examples of information memorandums will be helpful for the client to see where you will be going with the promotional timeline.

Full Proposal to Sell

This is the last document in the series to show the client. You can include other elements detailed above in the proposal document as appendices.

The proposal for sale will encourage the client to use your services and sale recommendations. All your recommendations should be detailed in the proposal.

Be Visible and Relevant

So, these visual aids are valuable and relevant to the property presentation or marketing pitch you will make for the client regarding their property.

When things are visible, printed, and available to talk about, your property presentation gets a lot easier. That is where you can win the listing.