From Strategy to Success: Pro Tips for Commercial Real Estate Agents Today

In the dynamic landscape of commercial real estate, creating clients and finding properties requires a blend of intuition, strategy, and innovation. It is a very personal thing that you can work on.

In this podcast today, John Highman shares some simple and yet effective strategies that allow you to boost your listing and client activity. Sure, it takes discipline, but that is all part of the commercial real estate process isn’t it?

That is a strategy that each agent should develop over time as part of a personal marketing plan. The approach requires a plan and consistent action. In today’s podcast, John Highman shares key steps for building a long-term successful real estate business.

The People You Know

So where do you start with that, and how can you achieve some real momentum? Start by cultivating a robust network; attend industry events, engage on social media platforms like LinkedIn, and join local business groups to establish relationships that can turn into client leads. But don’t stop at just whom you know—focus on how you can provide value.

Create numerous conversations each day, both in person and over the phone, through meetings, connections, and other interactions. Those conversations are the way to find the leads; those conversations are also the way.

Know the Investment Facts

Get to know many people in your area and seek to understand whether they are investing in or occupying commercial properties. There are differences in how property investors and business owners view and utilize commercial properties. That is where you can specialize in real estate activity in a particular location and across various property types.

Provide Market Updates and Reports

Offer insights through market reports or conduct informative webinars that showcase your expertise. When it comes to sourcing properties, think outside traditional methods. Put yourself into your real estate marketing efforts. Help people see and know that you are a ‘go to agent’ for the location.

Leverage technology with tools like virtual reality tours or AI-driven property searches to enhance your offerings. Additionally, explore off-market opportunities; many prime locations never hit the listings but are ripe for negotiation if approached correctly.

Timing in Property Investment Activity

Engage directly with property owners who may not yet be considering selling or leasing—your proactive outreach could uncover hidden gems waiting for the right agent to bring them to light. You want people to remember you at the right time and in the right way as they move towards a property change or activity.

It’s all about being present in both digital and physical spaces while honing your ability to connect authentically with potential clients. As you build these real estate foundations, you will find the new business that you’re looking for.