city at sunset

When you have a commercial property to take to the market, there are a number of ways you can reach your target audience. Importantly, choices should be made with each property listing to get the message out and to connect with the people that you are reaching out to.

There are some differences in the way you would promote an open listing versus an exclusive listing, however, the adverts online should be planned and optimized.

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Every small ‘tweak’ in marketing can give you an edge with target market interest and attraction. Track the enquiries that you get so you know what people are looking for and where they are coming to you from. Optimize your commercial real estate marketing channels.

Whats Happening in Marketing?

As an observation, newspaper advertising for commercial real estate is no longer a priority in a marketing campaign. The online process of promotion is far more important. In the online process, there are a good number of ‘channels’ that you can use such as:

  • Websites
  • Industry portals
  • Blog articles
  • Case studies
  • Social media links
  • Email marketing
  • Database canvassing

In today’s commercial real estate training video, the subject is marketing, and we share information about how you can optimize the enquiry that you are seeking with your listings. Use these ideas to get more ‘traction’ with all of your good quality listings.