There are a few rules for improving your real estate business, and clients are at the centre of all things. It doesn’t matter if you are focusing on sales, leasing, or property management, the client connection model must prevail. The question then evolves about just how you connect with more new people. In one word, you should be ‘relevant’ in a local way.
Ask yourself this question. Why should someone listen to you when you first approach them? When you answer the question with a local ‘bias’, you have some good reasons to make lots of local property calls.
In this audio podcast program by John Highman, you can hear about ‘leverage’ and ‘relevance’. Take these ideas and shape them into your ongoing client and prospect connections.