When you have plenty of people coming to your brokerage website you can get or create more enquiry across your listings. That is a good target to work with. It thereby follows that a goal of real estate marketing is to grow a solid ‘footprint’ of interest online and to do so wherever possible.
The internet is taking over the real estate world, so build a reasonable momentum in your online marketing with websites, listings, blogs, editorials, and case studies. That marketing process can be unique to each agent or broker, and then the brokerage can also adopt a level of online marketing. Don’t be ‘ordinary’ when it comes to property marketing online.
What do you need to know here? The internet search engines ‘love’ information that is specific to a location and a property type. Fill your website with valuable information, and you will attract the interest of the search engines.
Information is Valuable
Don’t just put your listings on your website; do more with locally biased property information. Make your property website more ‘interesting’. Help the search engines to solve their property enquiries. That approach will certainly improve your property listing profile and your brokerage marketing position.
More things can be done ‘online’. Here are a few notes to help you on the way of successful internet marketing in commercial real estate brokerage:
- Articles – there are many things to write about in a location, a town, or a city. Changes to roads, property precincts, recent sales, and leasing activity are all article topics to develop and share. An informative article in commercial real estate brokerage is usually at least 400 words in length; that is about an A4 page in size. It does not matter if your article is over that size, but make sure you reach that word target before you consider ending the topic writing.
- Blogs – from the previous point, the blogging process on a regular basis always helps with internet presence; that is a marketing advantage. If you cannot write a few blogs yourself on a weekly basis, then get a local person to do that for you on a ‘contract’ arrangement. There are plenty of part time authors around who will write articles about property events, trends, and city changes.
- Case studies – these ‘studies’ are the results of sales and leasing situations. A successful sale transaction is worth talking about to share your information with the location and with your prospects or clients. With due regard to ‘confidentiality’, create some locally focused case studies through the year so you can use them in presentations and client discussions.
- Videos – a property can feature in a video. It is just a matter of how a story about a local property or property trend can feature in a video. Pictures create interest. Videos can post on to your website and or YouTube. You can link your videos to get maximum coverage.
- Audio – create a podcast about the local property market. Talk about property trends, investment ideas, city buildings, sales activity and leasing activity. General information shared in that way can be posted to the cloud for podcast streaming. With the dominance of mobile phones today, the podcast process is reaching a new level of acceptance and engagement.
So, all these things are ways of sharing your professional ideas and stories online. You can grow your real estate marketing efforts using these ideas and tools. From these things and initiatives, you can grow your website traffic over the long term. That will then have benefits in listing enquiry and client engagement.