In commercial real estate brokerage, the relationships that you strike with local property people, owners, investors, and developers will help you greatly with your market share for the long term. Understand that fact, and you will know how to improve your real estate business over time. In one way, you become the ‘local property specialist’. Your profile in the local area is really important.
Knowing the right people is part of the market share equation for top brokers; those brokers connect with the special people locally who should or do own the better properties in the better locations. From that ‘quality’ focus you can find inquiry levels lifting with listings and property types.
In this special commercial real estate brokerage report for download, John Highman highlights the key factors in establishing good business relationships in Brokerage Sales and Leasing.