How to Negotiate Better Commissions and Marketing Fees in Commercial Real Estate
When it comes to winning listings in commercial real estate, your ability to justify your commission and negotiate practical marketing contributions is critical. Top agents control all their listing situations, commissions, marketing fees and outcomes.
No Fee Discounts
Clients and prospects will put you under a ‘discounting’ pressure as part of the real estate listing process; that pressure can be real to you and your commission budget, depending on market circumstances. Often, the most challenging and defining conversations with clients revolve around fees, and they are an integral part of the listing process.
Control Listing Conversations
In this video, I share strategic insights and proven negotiation techniques to help commercial real estate agents worldwide handle fee discussions with greater confidence and professionalism. That can help you retain control of the listing process so you get a listing on the terms you need for a better outcome. You’ll learn how to:
- Present your value clearly and confidently for the client
- Overcome common objections around fees and marketing budgets
- Align your real estate services with the client’s goals and expectations
- Justify commission structures in a changing market that needs more marketing effort
- Win better-quality listings and ensure stronger marketing exposure in a location and across a property type.
Structure Client Conversations
Whether you’re working with seasoned investors or new property owners, knowing how to structure these conversations can significantly impact your business results helping you with both your client discussions, listing negotiations, and transaction momentum.
This is not just about earning more — it’s about demonstrating your expertise and protecting your professional worth. Commissions and fees then become a secondary matter for the client. The most important focus is on getting results, and that is what this real estate training video will help you with.
👉 Watch the video above, and take notes on the key phrases and strategies you can implement in your next listing appointment with a client on the property appointment that you really want.
