In this new property cycle, it is critical that we do more with all of our marketing systems. Most of the property enquiry today will come from the internet and direct marketing.
(Note: If you want marketing tips in commercial real estate brokerage today, you can get them in our free commercial real estate course right here)
So what is happening out there? People looking to buy and sell investment properties in this unusual property cycle. The agent with the listings will pull in the enquiry more so than others. That is where and why the internet should take a prominent place in your ongoing daily marketing activities.
Two Marketing Channels to Work
So in that fact, we should be building all of the contact possible in brokerage both for ourselves and also for our listings. Here are some slides to help with that.