Every agent should have a listing master plan or blueprint. It is something that they can work on at any time and know that they have a pipeline of leads taking shape for future listing stock.
Think about your real estate plan. Do you have one and how does it work for you? You could say that the plan is the foundation of your real estate progress over the coming months and years. It is an excellent way to get traction in brokerage. Create the listing plan and build it each day.
Listing Research and Investigations
Where can you start with that? Undertake a thorough investigation into your preferred territory and selected property types in which you intend to build your real estate business. The only way to move ahead in real estate is from a base of information that you can shape into a system of activity.
When it comes to listing activity, converted deals, marketing promotions, time on the market and enquiry outcomes, you need to know what’s going on and how things are happening.
Local Area Marketing Guide
Investigate and track the transactions of your competition each week so you know how things are changing. Then put yourself into the market as a comparison. Those numbers and comparisons will help you build a local focus.
Recognize the most effective marketing strategies in the area and why they are more effective than others. How can you be better than the competition and why should people use your services?
Think about marketing online, offline, directly, and comprehensively. Conversations create real estate business and somehow you should create more conversations in your real estate day across your territory.
Plan for Staying in Touch with People
Keeping in touch with your clients and consumers requires staying current with what they care about and what they think about. Choose the strategies that work best for you and those that can help you to stand out as the agent of choice for the location. There are numerous ways to stay in touch.
Try a variety of contact techniques, such as using social media, editorials, articles, newsletters, meetings, marketing updates, market briefings, and social gatherings to reach out to your customers.
Frequency and relevance are two key issues to use in personal marketing activities. When it comes to brokerage activity, you’ll want to be prepared to stand out as one of a kind.